Among the several interesting unconferences taking place at GCUC USA’17, a session was held on Online Marketing and Branding. Through spontaneous conversations, the members present shared different ideas, problems, and solutions in relevance to the chosen topic. Content Marketing It is a strategic process, requiring one to focus on addressing three questions - who is the target audience, what do they need and how can you help them. Being precise and consistent about the viewership type will encourage people to treat your…