Online Marketing and Branding an interesting session at GCUC USA’17
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Online Marketing & Branding (on a budget)- GCUC USA’17 Unconference

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Among the several interesting unconferences taking place at GCUC USA’17, a session was held on Online Marketing and Branding. Through spontaneous conversations, the members present shared different ideas, problems, and solutions in relevance to the chosen topic. Content Marketing It is a strategic process, requiring one to focus on addressing three questions - who is the target audience, what do they need and how can you help them. Being precise and consistent about the viewership type will encourage people to treat your…

GCUC USA 17 Banner of community and belonging
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GCUC USA 2017 Session: How We Gather- New Communities Of Meaning And Belonging

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Global Coworking Unconference Conference held a session, titled How We Gather- New Communities Of Meaning And Belonging, on Day 1. The speakers, Casper Ter Kuile and Angie Thurston, are Fellows at Harvard Divinity School. They discussed how the new landscape of communities- from CrossFit to coworking spaces- are replicating traditional religious functions. They began with discussing the massive trend of religious disaffiliation nationwide. The millennial generation is less affiliated than any generation before them. They can not identify themselves with…

Mike LaRosa founder of Coworkaholic is taking the sesion on Sponsorships & Partnerships
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CUAsia Thailand 2017: Sponsorships & Partnerships

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Mike LaRosa, the founder of Coworkaholic, shared tips on how to secure sponsorships and partnerships without selling your space’s soul, in CUAsia 2017. Sponsorship is a unique type of advertising marketing campaign. It could be an opportunity for your space as it could minimize hard costs of product and services, or you could just get some hard cash. The experiences he accumulated as a prior seller of sponsorships revealed four criteria for a successful sponsorship. The sponsor needs some degree…

Ashley Proctor took the How to scale a community session in GCUC USA 17
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How to scale a community – Ashley Proctor – GCUC USA’17 Unconference

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The second day of the three-day-long annual GCUC USA'17 had an unconference with a renowned name in the coworking industry - Ashley Proctor. She is the founder of Creative Blueprint, co-founder of Coworking Toronto and Coworking Ontario. She is also the executive director of 312 Main Project in Vancouver and GCUC Canada. The session began with the audience introducing themselves citing own name, place of origin and current activities regarding coworking. Megan Johnson of Social House raised a question about how can…

Mark Gilbreath, Brad Krauskopf, Mara Hauser, Ashley Proctor and Shlomo Silber on ASK US ANYTHING session
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Ask Us Anything: Workplace Industry Icons – GCUC USA’17 Day 1

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One of the driving forces behind coworking industry - Global Coworking Unconference or GCUC, arranged a 3-day long conference in the USA this May. It gave all the newbies in the industry an excellent opportunity to gain knowledge from the best in the business. During a session called “Ask Us Anything” held on day one, four workplace industry icons came together to share their insights about coworking workspaces and more.   The session started with moderator Mark Gilbreath, Founder, and…

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