Tony Bacigalupo sat with Felena Hanson of Hera Hub. Felena is one of the original female focused coworking space entrepreneurs.
About Felena Hanson and Hera Hub
When she was working with a marketing strategy firm, Felena worked primarily from home. However, over the years she began to miss the sense of community and support that coworkers provide. So, she looked at a coworking space called The Hive in San Diego and hosted an event there. Unfortunately, despite being a great space, it was not for her. There were a lot of young men doing web development projects which just did not fit what she was looking for.
Since the community that was supporting her business was primarily women, she did some research on coworking spaces. In the end, she decided to launch their first location. It is important to note that Hera Hub is female focused, but not exclusive.
Commitment to Community
So much goes into creating a sense of community and environment. It is not simple as making a women’s meetup group and inviting them into the space. More owners could focus on cultivating a purpose or mission and sticking to it. Many tend to have several businesses or projects that they are working on at the same time but running a space is a lot of work. Supporting the community, bringing people together, and creating that sense of community requires dedication.
There are a lot of people that get excited about creating a space then realize how big of a commitment it is and get tired of it. Hera Hub has multiple franchises but they are all focused on women so the central purpose of each business coincides with the others. If you really want to build a strong community you have to be 100% dedicated to it.